MERCK CREATIVE STUDIOS:
CAPVAXIVE

SKILLS

Copywriting, Copy Editing, Digital Media, Branding

In my role as a Pharmaceutical Copywriter for Merck (in contract with Cella by Randstad), I work with an agile development team to translate complex pharmaceutical and healthcare concepts for my client brand, CAPVAXIVE, into clear, digestible messaging for consumers across digital and print spaces.

Working in branded, brand-reminder and unbranded assets, the role involves maintaining detailed manuscripts and annotations, collaborating with the HCP team, presenting our ideas to the regulatory team, and proofing jobs to incorporate MLR, stakeholder and client feedback.

Projects

I took a leading role in the publishing of major content updates for the CAPVAXIVE website and Patient Education brochures. We sought to incorporate better SEO practices and an improved user experience by ensuring all consumer-facing messaging read as clearly and directly as possible while maintaining brand integrity. This involved adding information on pharmacy availability, expanding upon CDC recommendations to reflect the latest published data, and ensuring the use of clear and consistent language throughout.

I also incorporated major safety label updates and data updates to all assets containing the epidemiological data for the pneumococcal vaccine space, which updates yearly.

PRINT AND WEB

I developed derivative messages for our branded, brand-reminder and unbranded campaigns, focusing on leveraging web vendors such as CVS and Walmart, paid media, and social media platforms including Instagram, Facebook, TikTok and YouTube.

The ads were designed to repurpose and
re-imagine messages from the Patient Information, Prescribing Information, TV commercial, website, and patient education brochure for CAPVAXIVE—the main sources of truth. Each banner highlighted important elements of the brand and important disease information for pneumococcal pneumonia and invasive pneumococcal disease.

SOCIAL MEDIA aND BANNER ADS

Similar as in my Copywriter role at McCann Health Managed Markets, as a native Spanish speaker, I am a key participant in any and all Spanish translation jobs. I am a direct liaison with the company’s translation partner, CQ Fluency, and communicate with them directly to proof their translation documents and ensure all lines of copy are as patient-friendly as they are accurate to the source material

My biggest projects in this area were the major updates overhaul of both the branded CAPVAXIVE and the unbranded Pneumonia Risk websites in both English and Spanish.

SPANISH TRANSLATIONS