MCCAN HEALTH
NEW JERSEY

SKILLS

Copywriting, Social Media, Creative Strategy

At McCann Health New Jersey I worked as an Intern Copywriter under the IGNITE Program. A very selective program, IGNITERs are brought on to assist creative teams in developing creative ideas for ongoing healthcare-base campaigns.

My time was spent developing both the creative concepts and ensuing copy for MHNJ’s social media team as well as some of the different brands represented by the company.

Projects

As a Copywriter for the social media team, I created the taglines and caption copy for different DE&I-focused posts and that were shared across Instagram, LinkedIn and Facebook.

Furthermore, as part of a recruitment initiative for MHNJ, team was tasked with creating a social media campaign to help draw interest and encourage people to apply for full-time positions.

For our main concept, developed a LinkedIn campaign to show how MHNJ employees are so much more than just their role at the company—they are an individual with interests and passions that are an integral part of who they are as a person. And contrary to the popular belief, hobbies don’t have to be abandoned when going into the workplace. In fact, there’s room for that here, too.

SOCIAL MEDIA

Close-up of a woman with curly dark hair, holding her hands in front of her, with multicolored confetti falling around her during Hispanic Heritage Month celebration.
Group of four people smiling at an outdoor fall fest, with tents and other attendees in the background, and a large banner reading 'Fall Fest 2021' in the foreground.
Social media post for McCann Health New Jersey promoting volunteers and community service. The post features a black-and-white photo of a young woman in firefighter gear with a serious expression. The text encourages participation in making a positive impact and highlights Peggy Gavan, a volunteer firefighter and senior editor at McCann Health NJ.
Social media post for McCann Health New Jersey promoting volunteers and community service. The post features a black-and-white photo of a young woman in firefighter gear with a serious expression. The text encourages participation in making a positive impact and highlights Peggy Gavan, a volunteer firefighter and senior editor at McCann Health NJ.
Social media post from McCann Health New Jersey featuring a woman holding a dog, with balloons and a backdrop with text and images. The post promotes changing the world today.
Social media post from McCann Health New Jersey featuring a woman holding a dog, with balloons and a backdrop with text and images. The post promotes changing the world today.
Text post from McCann Health New Jersey featuring a cyclist crossing a finish line outdoors with grass and trees, and the message "Don't leave your hobbies at home" alongside call to action to join McCann Health.
Text post from McCann Health New Jersey featuring a cyclist crossing a finish line outdoors with grass and trees, and the message "Don't leave your hobbies at home" alongside call to action to join McCann Health.

For this campaign, IGNITE teams were tasked to coming up with potential communication tactics to retain enrollment of young girls and women in Sub-Saharan Africa in the clinical trials for Islatravir, an investigational drug being developed by researchers at the University of Washington designed to help combat HIV in the form of a monthly PrEP pill. The intention of this new PrEP option is to provide young women with a pill that is just as effective as the daily pill, significantly smaller, more convenient and more discreet than existing daily PrEP pills.

Our team’s main concept was that of a teddy bear. Deigned The Sidekick Teddy, a partner in health who will be there to help you and help save the world, this teddy bear would serve as a clever way to get the product trial participants in a way that is simultaneously discrete and fun. A secret panel at the back of the teddy would hold the elements necessary for a long-term testing out of the product at home.

HIV PREP

Cartoon bear wearing a black mask, sitting with a yellow cape, happy expression, holding a string.
A cartoon illustration of a teddy bear with brown fur, wearing a yellow cape, and a black zipper on its front.
A box of medication labeled 'ISLATRAVIR' and a blister pack of pills with blue tablets.

PRO AIR DIGIHALER

This creative brief challenged us to think of ways in which to encourage the use of the ProAir® Digihaler® (albuterol sulfate), the first and only smart inhaler that tracks your activity and dispenses.

This app redesign idea modernizes the Digihaler app interface while adding new features that integrate other apps already on one’s phone: a weather tab that warns you of air changes, a messaging feature that allows your health care provider, and a Headspace tab that reminds users to slow down and take a breath.

Another interface option was to develop a kid-friendly app for the younger Digihaler users featuring Lungie, a Tamagotchi-like pet that they can take care of as they take care of their lungs.

Screenshot of a mobile app interface called ProAir Digihaler, providing various features for asthma management including chat with healthcare professional, lung training, weather updates, navigation with Waze, and breathing exercises.