THE WOMEN’S NETWORK

SKILLS

Media Management, Web Design, Copywriting, Creative Strategy

The Women’s Network (TWN) is a national organization built to celebrate women’s ambition. It helps undergraduate women establish meaningful connections with other women in multiple industries while also helping boost their confidence and ideas of self-worth in the professional world.

After having launched chapters in multiple new schools across the U.S., TWN was in need of a new E-Board at Boston University. After a selective interview process, I was selected to be the first Blog Manager at the Boston University Chapter of TWN.

Banner for Women's Network at Boston University, featuring black, red, and white colors with stylized line designs.

Using Adobe Creative Suite, I created graphics from scratch that would help represent both BU’s and TWN’s brand. I also created the BU TWN website and blog utilizing Wordpress, integrating the branding and designs aforementioned to create a unified look across our chapter marketing. These designs have since been fully incorporated in the chapter’s brand as a whole. The designs and colors can be seen used in all marketing graphics used by the BU chapter, and has been recognized by the National TWN Board.

Bright abstract background with pink and red blob shapes and the words "Celebrate Ambition" and "TWN x Boston U" in bold pink and red text.

As part of my duties, I oversaw the publishing of every post done by my team of blog writers, all of whom I personally interviewed and approved. I supervised their writing schedules, organized team brainstorming meetings, and worked with each writer to create meaningful blog content.

I thoroughly inspected each post, making editorial comments and suggestions for the writers as I went, before publishing each post. I further created original title graphics for each individual post to help draw public attention.

The homepage of the Women's Network at Boston University Blog Website, featuring bold red, black, and white colors with the organization’s name and a navigation menu.
A graphic illustration of a woman with a pink top and purple shorts, wearing purple sneakers, with her arms raised. The background features the text 'Addison Rae's 'Obsessed' and Self-Depreciation Culture,' along with social media icons.

I also wrote various long-form blog posts for the website. My specialty lied in writing posts based on speaker events and individual interviews done with powerful women across the United States, all of which offered us incredible wisdom and advice. These pieces were shared across chapter socials, some of which even got social media recognition from the subject of the post itself (i.e. my piece on Dr. Natasha Bhalla got reposted on her Instagram stories and garnered attention from her followers as well as the National network!)

The website has since been disabled as a TWN National decision to consolidate all blog posts into one website. However, my graphics and blog posts continue to be used throughout the Network to this day.

Illustration of three Black women with natural hair and colorful clothing, with large bold text that reads "Black Women Making History: A Conversation with Ivanna Solano," and a small red label that says "Featured" in the top right corner.
A woman smiling, wearing glasses and blue scrubs, holding a notepad, seated against an abstract painted background with a red "FEATURED" banner in the top right corner.
Red wooden background with black square in the center containing text about building relationships with a community of empowered and successful women. Promotional message for joining with a link in bio.