BOSTON ROAD RUNNERS

SKILLS

Social Media, Digital Media, Branding, Copywriting, Design

After the COVID-19 pandemic forced everyone inside in 2020, the Boston Road Runners (BRR) saw a severe decay in both online and in-person community presence. I volunteered to join the group as a Brand Ambassador in 2023. Eager to help expand the club’s reach, I redesigned some of the club’s digital branding and marketing for their annual and weekly events.

After a few successful events and a growing community of runners attending the club’s weekly Saturday Runs, I eventually joined the BRR team as a Social Media and Marketing Intern at the beginning of 2024. There, I revamped BRR’s digital presence by developing 500+ social, marketing, and branding materials, and assisted with growing the club through my continued leadership via BRR’s weekly runs and ongoing events.

Today, I continue to help the team as a Running Lead, Brand Ambassador, and Events Coordinator.

Projects

TACO RELAY SERIES

As part of our initiative to create new, exciting and unique events in the city of Boston that set us apart from other run clubs in this city, the Taco Relay series was born. The first of its kind, the Taco Relay involves teams of four, all of whom will compete to see who can best pass their taco baton.

This event started as a collaboration with another local run club. As one of the Marketing and Event Coordinators for this event, I built and managed the registration website for our event via Movemint, and designed unique social media posters and team bibs for each event in the series. I was also a liaison between event sponsors and vendors, including Redbull and Asics Running.

WOMEN’S 10 MILER & 5K 2026

I was a Co-Race Director and Events Coordinator for the 2026 Women’s 10 Miler & 5k.

I coordinated event sponsorships with Dick’s Sporting Goods, Goodr, Gu, Wellness in Motion, Two Toned Fitness, and other major brands and local vendors to guarantee event success.

I recruited and organized event volunteers, designed race kit and promotional marketing materials, and worked behind the scenes to make this one of the most exciting and inclusive events of its kind for women in the city of Boston.

Event promotion poster for the 2026 Women's 10 Miler & 5k in Boston, with participants preparing race packets.
Event promotion poster for the 2026 Women's 10 Miler & 5k in Boston, with participants preparing race packets.
A woman with curly hair speaking into a microphone outdoors, wearing a navy jacket with a fleece-lined hood and white gloves, with a blurred brick wall in the background.
A woman with curly hair smiling and laughing while holding a microphone, wearing a dark jacket and gloves, standing in front of a brick wall.
A woman with curly hair smiling and laughing while holding a microphone, wearing a dark jacket and gloves, standing in front of a brick wall.
A woman jogging, smiling, in a purple and pink athletic jacket, advertising the 2026 Women's 10 Miler & 5K Event.
A woman jogging, smiling, in a purple and pink athletic jacket, advertising the 2026 Women's 10 Miler & 5K Event.

Boston Road Runners is a proud sponsor of the AAPI5K, an event that highlights and supports the Asian American and Pacific Islander communities during AAPI Month.

I redesigned the logo for the event, created a branding guide and social media calendar for distributors and participating charities, and developed marketing and event materials (including banners, bibs, t-shirt designs, and tents) for the 2024 AAPI 5K races taking place in six cities across the U.S.

AAPI 5K 2024

A collage of images from a 5K race event, featuring participants running, smiling, and holding race T-shirts, with some images showing the race start and finish areas, and a large group of runners outdoors.
A collage of promotional images for the AAPI 5K race event. It features people running and volunteering, event branding with colorful circles, race bibs, and T-shirts, with messages about celebrating heritage month, registration, and volunteer opportunities.

With the goal of continuing to recognize the diverse communities of the Boston area, Boston Road Runners made the decision to make the Hispanic and Latino 5k an annual event to be hosted during Hispanic and Latino Heritage Month. While I had assisted with the creation of the materials for the event’s first rendition, I created a new logo, refreshed branding guide and new marketing and event materials (including t-shirts, bibs, banners, tents, flyers, and social media posts) to be used during the 2024 and 2025 editions of the event.

HISPANIC & LATINO 5K

Social media design template with the phrase 'PERSONALIZE YOUR BIB!' at the top, featuring wavy blue and yellow stripes, a blank space for a name, and logos of Boston Road Runners and lululemon at the bottom.
Text in yellow reads '1 MONTH LEFT' The text is stylized and surrounded by a bright blue swirly divider line on a dark blue background. The Hispanic and Latino 5k logo is displayed underneath.
A person wearing a yellow safety vest is running and cheering in a park with trees in the background. The text above her reads 'BECOME A PACER!'.
A smiling man in a blue shirt and navy cap with "NAVY VETERAN" written on it, participating in a race or charity event. The background features blue and yellow design elements, including a logo with a starburst pattern and the words "HISPANIC & LATINO".
Two women running in a race outdoors, wearing sports attire and race bibs, with trees and parked cars visible in the background.
A woman smiling while holding a water bottle and raising her arm, with a blue background and partial view of text about Hispanic and Latino 5K event.

As another annual event hosted by the Boston Road Runners, the Turkey Trot (a beloved event for families that happens right before Thanksgiving every year) also needed refreshed marketing materials for its 2024 edition.

I designed an updated logo, t-shirt, bib, and various promotional posts for social media use.

TURKEY TROT 2024

Participants running in a fall-themed marathon or race event with orange and white text saying "Run With Us!" and a graphic of a turkey and autumn leaves, indicating a Thanksgiving Turkey Trot 5K in 2024.
A logo for the Turkey Trot 5K race in 2024, featuring a cartoon turkey wearing sneakers, with orange leaves surrounding it on a blue background and some text partially visible.
Children running in a race during a fall race event, with leaves falling and visible race bibs, including a boy in a blue shirt and a girl in an orange jacket.

BOSTON ROAD
RUNNERS

SKILLS

Social Media, Media Management, Design, Branding

After joining the Boston Road Runners (BRR) run club in 2023, I discovered that the club was having trouble with their brand marketing. When the COVID-19 pandemic forced everyone inside, the club saw a severe decline in runner attendance and community presence.

I volunteered as a run club Brand Ambassador with the goal of leading weekly runs and becoming one of the faces to represent the group online and offline. When the opportunity arose, I took initiative to create marketing materials for the run club to expand their social media presence. Over time, I also became one of the club’s Event Coordinators, helping design race kit materials, promotional content, and managing logistics for the club’s regular and semi-regular monthly and annual events.