Southwest dominican republic

SKILLS

Web Design, App Design, UX, Art Direction, Copywriting, Marketing

This multi-month project aimed to give exposure to travel advertising and design. We were tasked with selecting a location to represent as a client for a campaign that included the planning and construction of three main digital marketing elements: an interactive PDF, a website, and a mobile app prototype.

I chose to represent the Dominican Republic, specifically its Southwest region, for this campaign. Having been born and raised in this country, I wanted to take the opportunity to represent one of the most beautiful regions of the country and open it up to international tourists looking to diversify their Caribbean travel experience into a more dynamic, adventurous one.

I wanted this location to be perceived as a trendy and exciting area of adventure, for which I designed my deliverables to have a modern yet cheerful tone and look. I used various photographs that I have taken during my own travels, editing them to add texture and personality to each. I borrowed textual information from several tourism-centric website that depicted information about the Southwest Dominican Republic.

view interactive pdf
view website
view app prototype

Sporting colorful objects and bright images, intermixed with a black and white overall theme, the final deliverables invite the user to discover the beauties and wonders of the Southwest Dominican Republic.

Small boat with an outboard motor on sandy beach, view of calm turquoise water, blue sky with clouds, mountains in the distance, text overlay reading 'Southwest Dominican Republic'.
Page from a travel guide about Bahoruco and Pedernales regions in the Dominican Republic. Includes a photo of a mountain cliff along the coast, a group of people in a boat at the beach, and a close-up of a iguana with a label that says "Iguanas at the Laguna de Oviedo."
Website homepage with options for traveling in Southwest Dominican Republic. Features a menu bar with links such as Home, Where to Go, What to Do, What to Eat, Where to Stay, Contact. The question "Where will you go today?" is displayed, with options for Independencia, Bahoruco, Pedernales (a scenic coastal landscape with cliffs and water), and Barahona.
Mobile app screen showing options to meet local guides, with photos of a woman in outdoor terrain labeled Oksana and a woman at the beach labeled Cassie. Contains icons for home, location, community, and sleep at the bottom.
Mobile app screen showing a guide to meet local people, featuring a woman with a backpack outdoors, and informational text about Cassie's immigrant background from China.